ABOUT HOUSING 101

Offering Real Estate Solutions for all

About Housing 101

At Housing101 PropTech Solutions Ltd., we are redefining the future of real estate in Nigeria with flexible living, trusted solutions. Founded by a team of young, energetic visionaries with years of experience across banking, finance, and real estate, we’re driven by a passion to bridge the trust gap that holds back millions from secure, affordable homes. Our flagship platform, eFRINO, empowers tenants, landlords, agents, investors, and developers through innovative technology and sustainable practices.

From our roots in Lagos, we’re building a seamless ecosystem where monthly rents open doors to ownership, and blockchain transparency ensures every transaction is secure. Currently, our MVP is at the integration stage, set to launch a pilot in Q4 2025, with plans to introduce tokenization by 2026. With a self-funded journey to this point, we’re now seeking $300K to accelerate growth and deliver on Nigeria’s $5B PropTech potential.

Our team combines deep industry insight with cutting-edge innovation, guided by advisors in legal, fintech, and blockchain domains. At Housing101, we believe every home should be a foundation for trust and opportunity—join us as we transform the property landscape, one solution at a time.

Mission

To deliver flexible living and trusted solutions, unlocking Nigeria's $900B real estate value.

Vision

A transparent, sustainable housing market for all.

The Team

Sam Adekeye

Founder & CEO

Sam Adekeye

Founder & CEO

Sam Adekeye is the visionary Founder and CEO of Housing101, a next-generation PropTech company redefining Nigeria’s real estate through Flexible Living, Trusted Solutions, and Sustainable Innovation. With over six years of experience leading Agile Fintech project delivery at Sterling Bank and Access Bank, and nearly a decade as a Realtor and Property Consultant, Sam bridges the worlds of finance, real estate, and technology to build trusted, future-ready housing solutions. Through Housing101, he is championing a transparent, secure, and sustainable property ecosystem designed to close Africa’s housing trust gap and promote inclusive ownership.

Oluwaseun Adeniji

Head of Partnership and Value Chain

Oluwaseun Adeniji

Head of Partnership and Value Chain

Oluwaseun is an innovative leader focused on pioneering sales strategies through technology-driven products and solutions. He leverages expertise in value chain management, strategic partnerships, and a robust risk management framework to drive commercial success. With experience leading teams at major financial and technology institutions like Access Holdings, Huawei technologies, Ecobank group etc, he is committed to achieving organizational vision and maximizing sales efficiency.

Chidinma

COO

Chidinma

COO

Oluwaseun is an innovative leader focused on pioneering sales strategies through technology-driven products and solutions. He leverages expertise in value chain management, strategic partnerships, and a robust risk management framework to drive commercial success. With experience leading teams at major financial and technology institutions like Access Holdings, Huawei technologies, Ecobank group etc, he is committed to achieving organizational vision and maximizing sales efficiency.

Sefunmi Afere

Design Lead

Sefunmi Afere

Design Lead

A product designer based in Lagos, Nigeria, with 5+ years of experience designing user-centered products in various industries such as Real Estate, Finance, Education, E-commerce, Logistics, and more. Committed to building and participating in design communities with a track record of mentoring designers across different job levels.

Sopuru Davies

Business Analyst

Sopuru Davies

Business Analyst

Sopuru Davies is a detail-oriented Business Analyst with a strong focus on optimizing business processes and driving strategic growth. She leverages data insights and market analysis to support informed decision-making, improve operational efficiency, and enhance client experiences. Passionate about problem-solving, documentation and innovation and overall excellent customer experience. Sopuru plays a key role in aligning business objectives with practical, technology-driven solutions. When she’s not analyzing numbers or fine-tuning user journeys, she enjoys exploring interior design trends, discovering new restaurants, and trying new cooking recipes. Sopuru Davies is a detail-oriented Business Analyst with a strong focus on optimizing business processes and driving strategic growth. She leverages data insights and market analysis to support informed decision-making, improve operational efficiency, and enhance client experiences. Passionate about problem-solving, documentation, innovation and excellent customer experience. Sopuru plays a key role in aligning business objectives with practical, technology-driven solutions. When she’s not analyzing numbers or fine-tuning user journeys, she enjoys exploring interior design trends, discovering new restaurants, and trying new cooking recipes.

Matthew Igbo

Development Lead

Matthew Igbo

Development Lead

A product designer based in Lagos, Nigeria, with 5+ years of experience designing user-centered products in various industries such as Real Estate, Finance, Education, E-commerce, Logistics, and more. Committed to building and participating in design communities with a track record of mentoring designers across different job levels.

Adigun Ibrahim

Software Developer

Adigun Ibrahim

Software Developer

A product designer based in Lagos, Nigeria, with 5+ years of experience designing user-centered products in various industries such as Real Estate, Finance, Education, E-commerce, Logistics, and more. Committed to building and participating in design communities with a track record of mentoring designers across different job levels.